Balancing empathy and impact: how co-design helped guide the National Centre rebrand

Trigger warning: This article contains discussions about child sexual abuse. For support, contact the National Office for Child Safety.

The National Centre for Action on Child Sexual Abuse was established in 2021 on the recommendation of the 2017 Royal Commission into Institutional Responses to Child Sexual Abuse.

It’s a heavy cause, but an important one, and something that for many probably seem worlds away from the concept of brand identity.