Dr Mumbo

Banana Boat and the ‘impotence’ of sun protection

It’s always unfortunate when you spot a typo in a press release – well, for the PR agency anyway – and even worse when it’s sexually loaded.  

Banana Boat, the sunscreen brand, held a family fun day out on Bondi beach over the weekend, inviting on the public to help it break the Guinness World Record of building the most sandcastles in one hour.

It sent out a trade release and a consumer release promoting the event. Unfortunately for some unsuspecting consumers, they were invited by Banana Boat brand manger Aaron Collins to join the sandcastle challenge and enjoy the “exciting opportunity to get the community together for a morning of fun”.

Okay, so far so good… But then he goes on to say: “We also want to remind those who enjoy spending time outdoors of the impotence of sun protection.”

Oh no, Banana Boat and impotence – not the best brand connection you’d want to make now is it… well at least he didn’t invite the pubic to join in…

The upside is that it did manage to attract some 150 participants to the event and build over 500 sandcastles.

The downside is that it may fall short of the world record set by the French… who clearly had no such problem with sun protection and impotence and sandcastles and bananas…


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