Bank Australia names Common Ventures creative agency of record
Bank Australia has appointed Sydney agency Common Ventures as its creative agency of record.
It is the second creative account win for the agency in 2020, picking up men’s fashion brand, Tarocash, earlier this year.
Effective immediately, Common Ventures will lead Bank Australia’s campaign strategy through all communications touch points and produce all creative output for the brand.
Bank Australia has named Common Ventures creative agency of record
Bank Australia is customer-owned bank which does not loan to industries which cause harm, such as fossil fuels, live animal exports and gambling. In doing so, it believes it has built a reputation of facilitating ‘clean money’.
Bank Australia head of marketing, Nicole Hunter, was attracted to Common Ventures’ strategic thinking and creativity.
“The Common Ventures team demonstrated they have the right balance of head and heart to be the ideal creative partner for Bank Australia. We are thrilled to be working with Common Ventures to inspire even more Australians to use money as a force for good,” she said.
Common Ventures creative director, Jane Burhop, called Bank Australia “the definition of a purpose-led business”.
“Working with the Bank Australia team has been thrilling due to the collective passion to build a more responsible banking sector, resulting in an improved society with future focused priorities. The whole team at Bank Australia sees the impact that sustainable economies can have on the world – and we are excited to educate Australia about the difference Bank Australia’s values and money can make,” Burhop said.
Managing director, Brian Merrifield, added: “Pitching during the height of the COVID-19 lockdown was different, to say the least. However, even via video, it was clear our teams share an ethos and work ethic. We’re excited to show Aussies that they can effect change more easily by putting their money with Bank Australia, a bank that actually cares about Australia’s future.”
Bank Australia’s media account is held by Alchemy One.
Unless I’m missing something, why would Bank Australia pitch their business?
It’s advertising has been spot-on brand and stand-out.
I hope the incumbents – whoever they were – weren’t just dumped.
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