Bank of Queensland selects Dashing to build local branch marketing platform

Retail marketing company Dashing Group will be building Bank of Queensland’s integrated local marketing platform for its branches, the companies have announced today.

The platform gives BOQ’s 180 branches a central portal to manage localised marketing initiatives including signage, direct mail and electronic signage consistent with the organisation’s branding guidelines.

Integrated into the portal are other BOQ platforms including direct mail services which the bank hopes will deliver cost and time efficiencies by automating task such as artwork processing.

Russell Kavnat, CEO of Dashing Group said: “We are delighted to be working closely with BOQ to launch a new platform that streamlines its localised marketing and campaign management. Our technology team have created a bespoke solution for the bank that enables local branches to produce marketing collateral that is brand consistent, quickly and efficiently.”

Dashing was awarded the business following a review by BOQ: “After an extensive review process we were very happy to work with Dashing Group,” said Toby McKinnon, the bank’s general manager of marketing.

Other clients Dashing boasts for its portal service include The Athlete’s Foot, David Jones, Food Co, Seafolly and Rebel.


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