Bank of Queensland splits media across Performics and Initiative; drops OMD

Bank of Queensland Group has consolidated its media agency set-up following the acquisition of ME Bank in 2021, splitting it across Performics and Initiative. The consolidated account is thought to be worth around $25 million in billings.

The banking group is to have its digital and performance media handled by the Publicis Groupe agency, while Initiative will handle all media planning and buying. OMD, which previously held the Virgin Money and Bank of Queensland accounts, has subsequently been dropped from the roster. Initiative and Performics have previously worked on ME Bank.

BOQ consolidates its media agency roster