Banks, government and Amazon expected to drive Australian ad spend, claims Zenith

September 25, 2018 9:37

Banks, the government and gambling sites have driven Australia’s advertising spend growth this year with Amazon Advertising’s entry into the local market expected to boost spending later in the year, claims Zenith in its latest forecast.

The Zenith Advertising Expenditure Forecast estimates Australian ad spend will grow 3.3% for the year, compared to global industry growth of 4.5%.

Zenith’s Elizabeth Baker expects banking and government spending to drive Australia’s ad industry in 2018

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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