Bankwest tells customers ‘We’ve got you’ in home ownership campaign
Commonwealth Bank’s Bankwest is aiming to reassure customers and future customers navigating the perilous property market, in the bank’s latest home ownership campaign.
Created in partnership with Bankwest’s bespoke WPP agency, Union, and creative partner VMLY&R, the ‘We’ve got you’ campaign marks the continuation of the ‘Bank Less’ brand platform, telling Australians that with the right people and support, they can achieve their home-owning goals.
The campaign is led by a 30 second TVC that introduces ‘The Baileys’, who are buying their next home. The family are riding a tandem bike as they ride towards a ramp to make a leap above the many barriers of buying a home. As Bankwest home lender Bhavesh enters the picture in his motorbike, the family hops into his sidecar, and he helps the family get across the jump to their new home.
