Barbie ‘takes over’ the Sydney Harbour Bridge in AR campaign

Darcy Song

July 10, 2023 5:38

The Sydney Harbour Bridge will be transformed into a landmark from Barbie Land after Snapchat launched an AR campaign in partnership with Warner Bros Discovery.

Ahead of the movie’s premiere in cinemas later this month, Warner Bros Discovery selected eight landmarks around the globe and gave them a rebrand with Barbie’s iconic colour palette.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.