Baseball Australia becomes first local sports code to ban alcohol advertising
National sports body Baseball Australia has pledged to no longer accept alcohol advertising in its junior competitions and at the national representative level of the game.
The code becomes the first sports body to refuse alcohol advertising, a $120m a year market in Australia. However the move does not apply to the eight Australian Baseball League teams, with three of them counting beer brands among their sponsors.
The three teams are the Adelaide Bite which counts Yak Ales as a partner while Geelong Korea and the Melbourne Aces both list Two Birds Brewing as a sponsor.
I had no idea baseball was even played in Australia, they should consider advertising themselves.
yeah they are on YouTube, and get some good views considering they dont promote themselves that much
Find me a rights holder that currently allows alcohol sponsorship of junior competitions…
It’s called a loophole
Classic typo in this article. Melbourne Ales or Melbourne Aces?!
Thanks Scott, we’ve fixed that typo.
Cheers,
Paul Wallbank
Baseball Australia – you need to have a VB and toughen up you pack of American fairies.
Sounds like a home run to me!
“Our junior players, and the kids and families who support Baseball in Australia are the future of our code. They are tomorrow’s players…” (with the unsaid bit being) “……who dream of one day making it to Australian Baseball League team where they will be sponsored by an alcohol company because that’s OK. #hypocrites #cheapprstunt
PLEASE!…… they were shipping a Proposal around end of last year to a number of alcohol partners demanding stupid $$ for a sport that has little reach or engagement within the Australian sporting landscape. Surprised everyone said “your dreaming” they have now decided to take Gov Agency funding instead…….