Food and drink advertising is media industry’s best hope of avoiding decline, says SMI

The media industry will only avoid a media recession for 2017 if the alcohol, food and credit card categories deliver a boost in spending over the final three months of the year, spending yardstick Standard Media Index has warned.

The comments from SMI as the media sector continues to struggle with declining ad revenues.

However, if the advertising patterns of last year are followed then television, digital and outdoor could see improvements in the last quarter of this year, said SMI’s boss Jane Schulze.