Basic beach safety the focus of new Vic Government campaign

January 5, 2016 2:48

The Victorian Government is sticking to the basics in its new public service message promoting beach safety.

https://youtu.be/knBydj_CL_c

Ad courtesy of Savvy Media Monitoring.

The campaign, backed by what sounds like elevator music, features a presenter offering simple advice such as “swim between the flags” and directs viewers to the government’s water safety website.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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