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Bauer Media closes Cosmopolitan Australia

Bauer Media has announced it will be closing Cosmopolitan Australia.

It comes weeks after Bauer Media would not respond to questions about why Cosmopolitan Bride’s quarterly print edition was missing from newsstands.

Cosmo’s previous editor Keshni Kemp jumped ship to Pacific Magazines in March. The publisher’s digital managing editor of features, Lorna Gray, was announced as Kemp’s replacement in July. 

Mumbrella had asked Bauer Media about the future of Cosmo several times over the last six months, but the closure was always denied

In a statement this morning, Bauer Media ANZ CEO Paul Dykzeul said: “Today, Bauer Media announced the closure of the Cosmopolitan brand in Australia, with the December issue being the last. It has not been an easy decision to make, however, the commercial viability of the magazine in Australia is no longer sustainable.

“Magazine closures are never easy, desirable or done without careful consideration for all of those involved. We have to ensure that we are continually reshaping and defining the business so that our readers of today, and those of tomorrow, remain engaged with the content we publish and the platforms upon which we deliver.

“We are incredibly proud of the brand and the people who have been involved and represented over the last 45 years. It has helped to launch the careers of media personalities, supported great brands and causes, and inspired millions of young women across the country.

“We would like to thank everyone who has contributed to the brand and its legacy over the years.”

Earlier this year, Bauer Media restructured its digital team, and ‘centralised’ other magazine titles, including Woman’s Day, OK Magazine and NW. Eleven jobs were axed as part of the process.

Recent months has seen Bauer Media invest in some of its titles. Bauer Media extended its TV Week brand to include a monthly features edition, and did the same for Take 5.

It also launched a new Women’s Weekly Food website and influencer network, and acquired Inside Out, Country Style and HomeLife from News Corp. In June, Bauer Media also consolidated its automotive content onto one website, WhichCar Network.

The last quarterly print title axed by Bauer Media was Men’s Style.

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