Bauer Media Group set to merge Cleo and Dolly teams



tiffany dunk


Bauer Media Group has told staff it plans to merge the teams on magazines Cleo and Dolly in a move which signals that the titles’ editors Sharri Markson and Tiffany Dunk will be asked to fight for a single editor-in-chief position.

The company is currently reviewing the two products and is discussing with staff a proposal to bring the teams behind Cleo and Dolly together into a “young women’s lifestyles” division.

Markson joined Bauer team at the end of last year and relaunched Cleo with less sexual content in April.

Dunk has been in her role for nearly four years.

A Bauer spokesperson told Mumbrella that if the merger of the teams were to go ahead the products themselves would not be impacted.

Matthew Stanton, CEO Bauer Media, said in a statement: “Cleo and Dolly are quickly evolving to meet the needs of a target audience which is itself rapidly changing. In such a dynamic environment, it makes sense to bring the staff creating these young women’s lifestyle titles together. The single publishing unit enables us to tap the synergies and expertise between the mastheads to further enhance the reach and relevance of these two much-loved Australian magazine brands.”

The statement from Bauer said: “An editor-in-chief would be responsible for both titles, with other team members either working directly on the brand or where possible across the two brands.”

The Bauer spokesperson declined to comment on the question of Dunk and Markson competing for a single role.

Markson’s background is mainly in hard news including stints with Seven in Sydney and the Sunday Telegraph. Dunk’s experience includes TV Week and NW magazine.

Cleo’s circulation decreased by 17.4 per cent in the last numbers released by the Audit Burea of Circulations despite Markson overseeing a redesign of the title.

Bauer has not revealed specifics on how the plan would work if it were to go ahead, however the Bauer spokesperson suggested production and picture editing would become shared roles across the two titles.

Bauer Media aligned its motoring titles  in August, with the titles joining the Bauer Trader group and relocating from Sydney to Melbourne.

And in July, the publisher’s real life titles were merged under Paul Merrill.


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