Bavarian Bier Cafe – now with less thigh slapping

bavarian_bier_2bavarian_bier_3The Bavarian Bier Cafe chain is reposition its brand in a bid to move itself away from its thigh-slapping associations.

A new campaign, masterminded by Step Change Marketing, will aim to position staff as “artisans” delivering high quality products.  

bavarien bier cafe

Step Change Marketing strategist Ashton Bishop said: “We naively thought we were heading to a novelty or themed restaurant but it was far from it. We were greeted by contemporary decor, a great crowd, amazing food and, frankly, the best bier in the country – all the best bits of Bavaria without any of thigh-slapping antics that happen at the novelty venues. We knew if we just distilled the story of the ‘in-café’ experience the brand would accelerate its success”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.