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BCM Group highlights student journeys in new Griffith University campaign

October 2, 2024 8:40

BCM Group has launched a new iteration of Griffith University’s Make it Matter brand platform, showing how each student will contribute to their chosen field of study.

Directed by Griffith Film School alumni Maeve McKenna, the campaign highlights the university’s focus on delivering a purpose-driven student experience and features the stories of 10 current Griffith students.

BCM Group creative director Shaun Egan said: “Griffith students are so driven and determined; their stories really make you reflect on your own purpose.

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Rosie Drew is the senior reporter at Mumbrella. She joined in May 2024.

Topics
BCM Group Griffith University Shaun Egan
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