BCM launches ‘world first’ Twebsite

BCM is claiming a world first with the launch of a ‘Twebsite’, using the popular social networking site Twitter as its homepage.  

It follows moves by Boston ad agency, Modernista, which in 2008 used social media sites in favour of creating a traditional company website. When people went onto Google and typed in the agency name they were redirected back to the search engine which displayed a red navigation bar at the left hand corner of the screen.

People used the bar to find articles and information about the agency from sites such as Wikipedia, Facebook, Google News and Flickr.

By clicking on “About” users were brought to either Modernista’s Wikipedia entry or Facebook profile. But its Wikipedia page was subsequently removed for allegedly violating the site’s policy.

Today, when people Google the agency, they are brought to its homepage. To view its work, news, and information about the agency, they are then redirected to other sites including Twitter, Facebook, Flickr and Wikipedia.

Mars’ Skittles brand last year similarly changed its website so that when people landed on its homepage, they were redirected to a search feed on use of the word “Skittles” anywhere on Twitter.

BCM, a Queensland-based agency, said it would harvest the functionality of a variety of social media platforms as it prepares to unveil its new company website.

Specific content which will appear on the new website has been pre-loaded and is accessible through a number of links from its Twebsite home page, directing users to dedicated BCM accounts on YouTube and Twitpic.

Agency partner, Kevin Moreland, said: “We want to demonstrate to existing and potential clients, that the interlinked and versatile nature of these social media platforms can create exciting new opportunities for their brands, and that communication across these platforms can be seamless.”

The BCM Twebsite will remain live until the re-vamped agency website launches later this month.


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