Beam Group replaces Ray Noble with Trent Chapman as head of marketing

Spirits company Beam Global Australia has promoted Trent Chapman, its brand director for Canadian Club, to marketing director across all of its brands leaving the future of Ray Noble up in the air.

The move comes as the American-owned company prepares for its acquisition by Japanese liquor distribution company Santory, which will be finalised in the next 60 to 90 days.

Chapman’s promotion comes off the back of his success as brand director for Canadian Club as he has doubled the case volume for the brand since taking on the role two years ago.

“We are very proud of him and looking forward to how he’s going to lead the business,” a Beam Global Australia spokesman said.