Beer ads win round four of Sirens
Two creatives from Clemenger BBDO Melbourne have won the campaign and overall categories for round four of the 2012 Sirens Awards, the radio awards run by Commercial Radio Australia.
Richard Williams and Ant Phillips won for their work on Foster’s Carlton Mid beer campaign, “Spending too much time with the Wife?”.
The campaign is the nest stage of the beer brand’s larger campaign “Stay a Little Longer”, to remind men the need to spend more time with their mates.
Another beer ad, Broo Beer’s ad “Bitter” won in the single category and was highly commended in the craft category. It was created by McCann Melbourne, and written by John Skaro, Roger Nance, Nick Well and Phil Van Bruchen.
Judges and previous round winners Andrew Woodhead and Eamonn Dixon of Leo Burnett said: “Maybe we were just really thirsty while we were judging but we ended up picking four beer spots. The Carlton Mid-Strength campaign took a very lateral approach to typical mid-strength beer advertising. Each ad created a humorous visual and one that every bloke wants desperately to avoid. Broo Bitter got points from us for taking a bold, no-holds-barred stab at one of Australia’s favourite beer brands. Okay it’s a parody but it’s topical and executed well.”
The winner of the craft category was Austar’s The Lost Mummies, produced by Ralph van Dijk from Eardrum Australia and Paul Taylor from Sound Reservoir. It is part of the campaign Lost Mummies, Time Travel, Elephant Seal which was highly commended in the campaign category.
Another ad in the campaign, Elephant Seal was highly commended in the craft category. The campaign, promoting Austar’s documentaries was written by Benn Sutton and Jed de Pyper from The Monkeys.
Awesome ads! I love them! Terrible tasting beer, but that’s beyond the point.
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Wow! totally original, entertaining and memorable. Maybe if I was the client I might ask for a little more brand promise communication though? what is Carlton med?
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