‘Beer whisperer’ and ‘vibe consultant’ star in 4 Pines Brewing Co campaign via Monster Children Creative
Monster Children’s Collective has unveiled its latest marketing campaign for 4 Pines Brewing Co, after taking over the brewer’s creative account earlier in 2020.
The campaign is designed to tap into, and forge a deeper connection with the 4 Pines customer base, building on the platform ‘Welcome to 4 Pines’.
4 Pines’ OOH Campaign
The campaign features real workers from 4 Pines, including part-time ‘beer whisperer’ and full-time beer educator Sarah, local delivery driver or ‘lord of delivery’ Mitch, and 4 Pines’s resident ‘vibe consultant’ and musician, Duan.
Marketing manager Tom Wallage said the new campaign was about showing the authenticity of 4 Pines Brewing Co.
“Sharing such an authentic message with our audience on a massive scale has the whole brewery bloody excited,” he said.
“The new spots by our mate at Monster Children shed light on the most important ingredients in this incredible journey… real characters, good beer, and a bit of banter.”
The campaign also features illustrations by Tim Walters.
Every beer seen in the ad is part of the ‘1% for the planet’ initiative, which sees 1% of revenue from beer sales given to Take 3 for the Sea, Landcare Australia, and Organic Matters Foundation.
Credits:
CMO: Todd Atkinson
Marketing Manager: Tom Wallage
Brand Manager: Jade Hughes
Assistant Brand Manager: Max Farrow
Agency – Monster Children Creative
Creative Director: Matt Pike
Client Service: Ben Murgatroyd & Kieran Burke
Designer: Jye Kwong
Production Company – Monster Children Films
Director: Stefan Hunt
DOP: Campbell Brown
Photographer: Chris Searl
Executive Producer: Jam Hassan
Production Manager: Sally Quade
1st AD: Toby Churchill-Brown
1st AC: Sandy McLennan
2nd AC: Andy Gough
Photography Assistant: Oliver Black
Digital Operator: Rob Grey
Gaffer: Matt Wilson
Best Boys: Alan Fraser, Tommy Keys, Stephen Burns
Grip: Mark Abrahams
Grip Assist: Rob Birtles
Wardrobe and styling: Lydia Jane Saunders, Gosia Zablocka and Jodie Andarakis at LJS Styling
SFX Makeup: Holly Anderson
Production Design: Cory Roberts
2nd AD: Tom Cole
Standby Props: Sam Boffa
Storyboard artist: Dean Mortensen
Nurse: Emma Lund
Post Production – Monster Children Films
Editor: Braden Trotter
Post Producer: Jam Hassan
VFX: Chris Thompson
2D Animation: Julian Burgess
Colourist: Fergus Rotherham
Illustrator: Tim Waters
Music Composition: Jonny Higgins
Sound Post Production: Sonar Music (Michael Newton, Timothy Bridge, Haylee Poppi)
Voice Over Artist: Bill Young (RMK)
VO Artist Management: Jules Tyler & Kristy Sanger
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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topics
4 Pines
4 Pines Brewing Company
Matt Pike
Monster Children Creative
Monster Children Films
Tim Walters
Tom Wallage
Welcome To 4 Pines
