Berlei uses women bouncing on yoga balls to highlight the importance of wearing sports bras

Host Sydney has completed its first work for Berlei lingerie after winning the account in November.

The Bounce campaign was completed with Host’s creative partner Parlour and sees two women bouncing on yoga balls in sports bras.

The aim of the campaign for the Pacific Brands-owned Berlei is to illustrate the support given, and importance of wearing a sports bra when exercising.

Host Suzie Shaw, managing director of Host said: “It’s a new, fresh and fun campaign for Berlei and has been a great way to start the new working relationship between Host and Pacific Brands.”

Emily Small, marketing manager of Berlei, said: “We wanted to talk to women at a time of year when getting fit and healthy is most relevant to them. We all make New Year’s resolutions to look after our bodies and a Berlei sports bra is crucial to protecting even smaller breasts when exercising.”

The integrated campaign takes in TV, cinema, out of home, print, point of sale and digital.


  • Art Director: Jo Swan, Parlour
  • Copywriter: Tiara Lowndes, Parlour
  • Account Director: Bel Hissey
  • Account Manager: Alice Tschuchnigg
  • Broadcast Producer: Kaija Wall
  • Print Producer: Ryan Swerdlow
  • Director: Paola Morabito, Curious films
  • Photographer: Simon Lekias
  • Retouching: Gerrie Barnard

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