Bernard Salt on why the pursuit of lifestyle is the key to Australia’s consumer psyche

Welcome to an audio-led edition of Unmade. Today’s conversation features demographer Bernard Salt on what really motivates Australians. Further down, the Unmade Index takes a breather after Nine’s financial results were no worse than expected.
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Has Australia got it too good to be great?

As the lockdowns of Covid fade in people’s memories, some of the changes in trajectory are permanent, observes demographer and columnist Bernard Salt. Technology adoption and the pursuit of more space for home working remain. The Zoom room now takes priority over the pool room.