Best of the Week: Marketing in a cost-of-living crisis; Who (apart from Ten) would want SCA’s TV stations?; Is Qantas blowing its brand advantage?

Welcome to Best of the Week, kicked off in the attic room of a genteel, albeit slightly ramshackle, townhouse hotel in London’s Sloane Square, and continued on the 10.31am out of Victoria.

Happy Make Up Your Own Holiday Day. And, also, Happy Earth Hour. I make no link between the two things, but you’re welcome to do so.

Today’s writing soundtrack: The Streets – Original Pirate Material. Twenty years went by, we’re older.

It’s the cost of living, stupid

This month, something shifted. For anyone working in the world of marketing, the major underlying theme for the coming months is no longer Covid. It’s going to be the cost of living.