Dr Mumbo DDB best and worst list leaves bad taste December 5, 2013 11:01 21 Dr Mumbo stumbled across a very interesting list of the ‘best and worst ads of 2013’ on News.com.au compiled by DDB Sydney’s executive creative director Dylan Harrison. Congratulations to DDB who took out three of the top five ads from around the world this year, according to Harrison: Dove ‘Camera Shy’ – Ogilvy & Mather London (UK) Water is Life ‘Hashtag Killer’ – DDB New York (US) Oreo ‘Daily Twist’ – DraftFCB New York (US) John Lewis ‘The Bear and the Hare’ – Adam & Eve/DDB (UK) Devondale ‘Soy Aftertaste Face’ – DDB Melbourne (Aus) Meanwhile Dr Mumbo offers his commiserations to DDB’s competitors Whybin/TBWA, BMF and Hulsbosch who all found themselves among the worst ads of the year: TAB ‘Robot’ – Whybin\TBWA Sydney (Aus) Avis ‘The Professionals’ – Leo Burnett Business (US) Harvey Norman ‘Shop with Confidence’ – In House (Aus) Budget Direct ‘Introducing Zeke and Zia’ – Hulsbosch (Aus) Tooheys Extra Dry ‘repay Your Mouth’ – BMF (Aus) topics Share Tweet Share Comments: 21 SD 5 Dec 13 seems legit. Reply right. 5 Dec 13 compiled by DDB Sydney’s executive creative director Dylan Harrison. Reply Red 5 Dec 13 Soy Aftertaste Face? Really? Reply andrew 5 Dec 13 That devondale ad still cracks me up. Reply andrew 5 Dec 13 i liked the avis ad Reply Don't mind a punt 5 Dec 13 What’s wrong with the TAB “robot” ad? Understand if you have a problem with the subject matter, but that’s a brilliant advert. Ok, so there is no TAB in the country with that many females in them, but lets not let the truth get in the way of a good TVC here. Reply Meerkats? 5 Dec 13 What about the meerkats? Reply Allyson 5 Dec 13 The Soy Aftertaste face is my favourite ad this year. It always cracks me up. Reply DTM 5 Dec 13 Still luvin the Devondale! Reply Nic Halley 5 Dec 13 funny that…. Reply Ben 5 Dec 13 Nice to see the impartiality of the Murdoch news machine extends to digital Reply Scott 5 Dec 13 Definitely no bias in a list compiled by a DDB employee. Reply Hmmm 5 Dec 13 wow – how old are the aldi ‘prices you’ll want to talk about’ ads? Miles better than the devondale ones. but I guess they’re not ddb hey? Reply Darren 5 Dec 13 That Devondale ad brings on the same aftertaste face response from me whenever it’s aired. Irritating beyond belief – urgh! Reply Planning Guru 5 Dec 13 Given that those ‘Best’ ads have been highly awarded around the world, and the ‘Worst’ ads are self-evidently ordinary, Mr Harrisson would appear to be on pretty solid ground. Reply BriznEyland 6 Dec 13 LOL the Soyface TVCs are hilarious. Best campaign of the year for mine. I think I went to school with the guy in the Sunshine Bubble one. He was a funny bugger in 1978. Reply Mike 6 Dec 13 I love a great self congratulatory after taste Reply Card 6 Dec 13 How did Dove win top 5? Reply Melanie 6 Dec 13 I’d love to hear what you would have done in the same situation. That’s PR – he’s been given a great opportunity to help promote the brand, of course he’s going to take it. Additionally, any work you create or are connected to becomes favorable in your mind. He probably genuinely thought they were among the best ads of the year. And it’s advertising – everyone who isn’t them is their competitors! It was that or putting his own brand in the worst list… and what intelligent person would do such a thing to their own organisation?. They never claimed this was a definitive list and were very open where the source was from. Seems a bit like the story has been twisted to satisfy the needs of a good article. Reply Billy C 8 Dec 13 @Melanie – Most people I would think would assume it is not appropriate to agree to compile a list of the best and worst ads at all. That’s a job for the press. You don’t give yourself and award. Now DDB look like the sort of organisation that trashes other peoples work. Surely that’s something a ‘third year PR student’ would understand is bad for their brand. Reply @melanie 8 Dec 13 I’ve compiled lists like this before. And I’m telling you, it’s completely unnecessary to list a pretty decent but certainly not amazing ad from your own network as one of the Top 5 ads in the World for 2013. There would not be a sane, unbiased judge who would list Sunshine Bubble as such. There’s subtle bias, and there’s taking-the-piss levels of bias. So what I would have done is not taken the piss. For subtle, but extremely clever, bias in list-making… refer to Leo Burnett’s annual Cannes Prediction list. Always over-indexes on LB work, but never to the point where the list become a joke, and defeats the purpose of what you set out to achieve. And what do you mean by ‘not definitive??’ The world’s best 5 ads of 2013 is pretty definitive, is it not? Reply Comments are closed. 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