Tooheys Extra Dry combats ‘mouth abuse’ in new campaign

I presume the words ‘not for broadcast’ indicate that this is the online director’s cut as opposed to the one that we’ll see on TV.

Dear Sir,
We are a close knit street (16 of us) and all our wives and us men too, do not think much of your new advertising campaign.
The wives have asked us not to bring home any Tooths beer till it stops.
We are forced to drink Boags.
Could you let us know when the advertising is finished.

Thank you

Jon Rose

This ad is disgusting,! Every time it comes on I want to vomit!
I didn’t even recognise what brand of beer was being advertised!

I hate that add it makes me vomit pls take it off.

I have never seen a more repulsive commercial than this one. Just thinking about it turns my stomach. I cannot understand why it is still being played and change the channel when it comes on or turn the TV off in disgust.

This ad has to top the list of being utterly repulsive! All in the name of promoting beer?! For one – If I were a beer drinker, I would NEVER buy your brand, for every gulp would remind me of the graphics on TV, leading you to wonder at the ‘mindset’ of those that think up stuff like this as ‘shock’ treatment with the hope that it will cause a ‘rush’ to the nearest bottle shop to ‘gotta just have to have?!’ Just GHASTLY! The sooner it is taken off the TV, the better!

I agree with all of the above. The fact that these agencies get paid incredible amounts to produce garbage like this is unbelievable. If you really want to sell your product I suggest you fire the agency you have and get someone who can produce an acceptable and decent ad. The present “tongue” one is absolutely disgusting and I would never buy your product. The ad is positively sickening.