Betfair highlights data in ‘The Game Within the Game’
Betfair is highlighting its analytics capabilities in its ‘The Game Within the Game’ campaign which shows how analysing sports data to predict the next move in any sports match can help gamblers.
Created by Saatchi & Saatchi Melbourne, the commercial uses real data and turns it into real sporting moments including horse races, tennis games and cricket matches.
Their business model does not rely on winners, it relies on people using their platform to bet….. and ideally at high amounts