Betfair highlights data in ‘The Game Within the Game’

Betfair is highlighting its analytics capabilities in its ‘The Game Within the Game’ campaign which shows how analysing sports data to predict the next move in any sports match can help gamblers.

Created by Saatchi & Saatchi Melbourne, the commercial uses real data and turns it into real sporting moments including horse races, tennis games and cricket matches.

Pip Kerr, Betfair marketing and VIP director, said in a statement: “Our betting platform is unique and our business model relies on winners, we are all about giving our community the right data, intelligence and support they need to be successful in their decisions.

“The ‘Game Within the Game’ idea certainly celebrates that in a very visual and category disrupting way”.

Mark Cochrane, managing director at Saatchi & Saatchi, said: “We are excited about the unique position Betfair has in the marketplace, and also excited about where this idea can take them”.

Credits:

• Client – Betfair Australia
• Agency – Saatchi & Saatchi Melbourne
• Marketing & VIP Director – Pip Kerr
• Digital & Brand Manager – Victoria Butterworth
• Chief Creative Officer – Mike Spirkovski
• Group Creative Director – Leon Wilson
• Associate Creative Director – Tom Wenborn
• Senior Copywriter – Tom Russell
• Senior Art Director – Tim Yates
• Director of Strategy / Managing Partner – Alex Speakman
• Senior Account Director – Symon van Haalen
• Agency Producer – Emma Kinlon
• Senior Designer – Lillian Cutts
• Senior Digital Designer – Scott Thomsen
• Production Company – Future Deluxe
• Sound Production – Echo Lab