Beyonce challenges Timothy Olyphant to pool in Levi’s second chapter of global Reiimagine campaign

February 25, 2025 10:56

Legendary denim brand Levi’s has launched the second phase of its global campaign, ‘Reiimagine’, starring American music icon, Beyonce.

Reiimagine’s latest chapter is titled ‘Pool Hall’, and reworks the brand’s 1991 advertisement of the same name which had been fronted by photographer and model, Mario Sorrenti.

Soundtracked by her 2024 song ‘Levii’s Jeans’, the 2025 version of Pool Hall sees Beyonce – decked in a denim on denim ensemble – challenge a pool shark played by Terminator Zero’s Timothy Olyphant to a game of pool.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics

Beyonce de la revolućion/PRETTYBIRD Kenny Mitchell Levi Strauss & Co Levi's Marcell Rév Mason Poole Melina Matsoukas TBWA\Chiat\Day LA Timothy Olyphant

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Beyonce challenges Timothy Olyphant to pool in Levi’s second chapter of global Reiimagine campaign

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