BeyondBlue highlights how discrimination can impact mental health in new campaign

BeyondBlue is highlighting how experiences of discrimination are linked to poor mental health in a new campaign which places emphasis on the behaviour of non-Indigenous people and the impact it is having on Aboriginal and Torres Strait Islander people.

Launched on July 29, the campaign aims to highlight the damaging effects of subtle racism and to reduce the impact of interpersonal discrimination on Aboriginal and Torres Strait Islander people through challenging viewers to question their own behaviour and expressions of racial discrimination.

The campaign, created by independent agency Marmalade, visually represents the actions of non-Indigenous people through a character dressed in black who influences their behaviour when interacting or near Aboriginal and Torres Strait Islander people.

It is running on TV, digital and outdoor.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.