Aussie lamb hopes to get past the meat and greet with The Monkeys’ campaign recipe

Australian Lamb has launched its summer ad, celebrating Australia reuniting with the rest of the world after years of isolation.

The new ad features hidden jokes, political digs and of course, lamb, but it may have its work cut out for itself amid the latest Novak Djokovic controversy where in some countries Australia is perceived as a bit of a lamb chop.

The ad created by The Monkeys part of Accenture Interactive, follows a world explorer and their protégé, as they rediscover there’s a whole world outside “fortress Australia”.

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