Big Brother winner announcement airs to 726,000 metro viewers

The finale of Seven’s Big Brother took place overnight, with 726,000 metro viewers watching the winner announcement as Marley Biyendolo was revealed as the 2021 winner, taking home a cash prize of $250,000.

That came after an average of 672,000 metro viewers watched the finale episode.

While it was enough to deliver Seven a network share win on Tuesday, both metrics were down on 2020, when 876,000 metro viewers watched the winner announcement, and 769,000 tuned in for the full episode.

The Big Brother winner announcement also took out two of the three key advertising demos, 16-39 and 18-49, with Nine News taking 25-54.

As mentioned, Seven won the night with a 29.9% network share ahead of Nine’s 27.4%, Ten’s 17.3% and ABC’s 16.9%. Channel Seven was also the top-rating primary channel with a 20.7% share.

Seven has the most-watched program overall, with Seven News taking 1.243 million metro viewers, ahead of Nine’s 1.187 million.

In primetime up against Big Brother, MasterChef Australia had 610,000 metro viewers for Ten, while Australian Ninja Warrior brought in 572,000 metro viewers for Nine.

The Chase Australia (641,000 metro viewers) and Home And Away (650,000 metro viewers) both performed for Seven in the lead up to Big Brother.

The #1 multi-channel on Tuesday was 9Gem with a 4.1% share.


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