Mobile company Big Mobile has claimed that it leads the market based on an analysis of data from Standard Media Index.
Revised figures from SMI for the first half of 2013 reveal that Big Mobile was the leading independent mobile advertising company.
It topped other mobile vendors including InMobi, Snakk Media and Mobile Embrace according to SMI, which measures the billings of all the main media agencies in Australia.
The news comes as the company continues to expand its premium publisher network with the addition of Ticketek, Crikey owner Private Media, Conversant Media and CarAdvice, adding 1.8 million unique browsers a month to their audience reach. It has also expanded its offer with the launch of brand sponsorship packages.
Graham Christie, group commercial director and partner at Big Mobile said: “Agencies and advertisers trust Big Mobile to deliver their campaigns across our network of premium publishers and the latest figures from SMI confirms our position as the number one player in the market.”
Adding to their portfolio of mobile marketing solutions Big Mobile has launched sponsorship and integration options to align brands with key environments across mobile and tablet devices.
Available through key Big Mobile publishing partners, it will deliver greater brand cut-through and provide advertisers with an increased share of voice.
Christie added: “We continue to invest in ensuring we deliver the best mobile environments for brands to share their messages. The sponsorship andintegration product delivers on the increasing demand from marketers who want to align their brands more closely with relevant online content.”
Big Mobile also continues to expand its premium publishing network with the addition of Australia’s leading sports and live entertainment website Ticketek.
Nine Entertainment Co owned Ticketek sells over 18 million tickets to more than 20,000 events each year and is experiencing a significant boost in mobile traffic.
Ticketek managing director Cameron Hoy said: “Ticketek’s mobile platform has seen huge growth over the last 12 months, and we are currently witnessing over 30% of our digital traffic coming through mobile. Our market leading mobileplatform gives customers the ability to not just browse and buy, but also deliver tickets on their phone using mobile ticket delivery, and our customers are embracing the flexibility that this platform gives them.
“Mobile is a key business priority for us, and with Big Mobile’s reputation as a leading mobile specialist we are excited to be partnering with them to further drive the growth of our mobile offering.”
Leading digital publisher Private Media which owns some of the country’s best known digital publications including Crikey, Property Observer, SmartCompany, StartupSmart, and The Power Index, is also joining Big Mobile’s premium publisher network as is CarAdvice, Australia’s number 1 new-car-only editorial site.
Rounding out its new partners is Conversant Media which produces pop culture website Lost at E Minor and sports opinion site The Roar.
Conversant Media’s managing director Zac Zavos said: “Conversant are seeing significant growth across our media, with mobile being a key focus for us. Up to 60% of our audience are on mobile devices. We are very selective who we work with and we are very excited to be partnering with Big Mobile to take to market our mobile properties and audiences.”
“Ticketek, Private Media and Conversant Media are market leaders in their respective fields and all are experiencing a surge in mobile traffic, so we are delighted they have joined our other premium partners including Yahoo!7, Optus, Vodafone and REA Group,” Christie added.