Bikie president turns mumsy in new lamb ad

Tim Burrowes

April 12, 2013 3:30

Even tattooed bikies becoming maternal when they cook a lamb roast is the idea behind a new campaign for Meat & Livestock Australia created by BMF.

The ad features the president of a Sydney bikie chapter cooking the lamb joint then carrying out series of motherly acts including wrapping a fellow bikie in a scarf, wiping dirt off somebody”s face and helping a woman blow her nose.

The 45 second ad – produced by Jungleboys – pushes the message that making a lamb roast is so easy “It turns anyone into a mum”.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.