Bingle uses magician’s assistant to demonstrate how easy it is to get a quote in new campaign

Bingle Insurance has moved from a skydiving chimp to a a magician cutting a woman in half in its latest campaign to show how easy it is to get a quote.

Created by The Monkeys, the ad sees a woman being cut in  half by a magician, during which she gets a quote for Bingle car insurance from her mobile.

In January the insurer relaunched with a campaign from newly appointed agency The Monkeys using a chimp called Joni to demonstrate how easy it is to get a quote.

The campaign drew the ire of many viewers who were concerned a real chimp had been thrown out of a plane. As it was a CGI’d animal the Ad Standards Board dismissed the complaints.


Client: Bingle

  • Executive Manager – Bingle: James Fitzpatrick
  • Bingle Brand Manager: Jasmine Hildebrand
  • Brand Campaign Advisor: Lauren Cain
  • Digital Media & Distribution Leader: Anthony Russell

Agency: The Monkeys

  • ECD/Co-Founder: Justin Drape
  • Creative Leads: Paul Sharp, Mike Burdick
  • Art Directors: Paul Sharp, Ben Gartland
  • Writers: Mike Burdick, Siobhan Fitzgerald
  • Head of Production: Thea Carone
  • Production Assistant: Alex Gillespie
  • Digital Planning Director: Rachael Maughan
  • Group Content Director: Kate Blackadder
  • Content Director: Sarah Dyck
  • Content Manager: Anthony Campagna
  • Content Executive: Victoria Zourkas

Production Credits:

  • Director: Hamish Rothwell Producer: Sam Long
  • Production Company: Goodoil Films DOP: Crighton Bone
  • Post House: FIN Design + Effects Edit House: The Butchery
  • Editor: Jack Hutchings
  • Sound House: Song Zu
  • Sound Design: Simon Kane

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