Bingle uses magician’s assistant to demonstrate how easy it is to get a quote in new campaign
Bingle Insurance has moved from a skydiving chimp to a a magician cutting a woman in half in its latest campaign to show how easy it is to get a quote.
Created by The Monkeys, the ad sees a woman being cut in half by a magician, during which she gets a quote for Bingle car insurance from her mobile.
https://www.youtube.com/watch?v=zAVgGnwhMDs
In January the insurer relaunched with a campaign from newly appointed agency The Monkeys using a chimp called Joni to demonstrate how easy it is to get a quote.
The campaign drew the ire of many viewers who were concerned a real chimp had been thrown out of a plane. As it was a CGI’d animal the Ad Standards Board dismissed the complaints.
https://www.youtube.com/watch?v=ZWP-KYUZoOs
Credits:
Client: Bingle
- Executive Manager – Bingle: James Fitzpatrick
- Bingle Brand Manager: Jasmine Hildebrand
- Brand Campaign Advisor: Lauren Cain
- Digital Media & Distribution Leader: Anthony Russell
Agency: The Monkeys
- ECD/Co-Founder: Justin Drape
- Creative Leads: Paul Sharp, Mike Burdick
- Art Directors: Paul Sharp, Ben Gartland
- Writers: Mike Burdick, Siobhan Fitzgerald
- Head of Production: Thea Carone
- Production Assistant: Alex Gillespie
- Digital Planning Director: Rachael Maughan
- Group Content Director: Kate Blackadder
- Content Director: Sarah Dyck
- Content Manager: Anthony Campagna
- Content Executive: Victoria Zourkas
Production Credits:
- Director: Hamish Rothwell Producer: Sam Long
- Production Company: Goodoil Films DOP: Crighton Bone
- Post House: FIN Design + Effects Edit House: The Butchery
- Editor: Jack Hutchings
- Sound House: Song Zu
- Sound Design: Simon Kane
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Laughter.
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If it’s so easy, why not demonstrate this in real-life scenarios instead of these stupid made up ones nobody believe?
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