Bionics Institute unveils new identity

Brand consultancy Principals has unveiled a new corporate identity for The Bionics Institute, formerly the Bionic Ear Institute.

The new identity was created to reflect the Institute’s new vision as a specialist in more than just ears, and position it as the world expert in the field of bionics, a press released stated.

The rebrand coincided with prime minister Julia Gillard announcing that Australia has transitioned from the bionic ear to the bionic era of health and medical research.



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