Blackmores unveil first campaign from The Monkeys featuring Michelle Bridges
Blackmores has created a new supplement with Michelle Bridges and is promoting it with a new ad showing The Biggest Loser trainer working out in a supermarket.
The campaign is the first work from newly appointed agency The Monkeys, which won the account at the end of last year following a pitch process. It promotes the Michelle Bridges supplements, including the chia organic linseed breakfast sprinkle.
https://www.youtube.com/watch?v=Gzbc-K-6qKw
Blackmores senior product manager Angie Laxton said: “We wanted to raise awareness of our Michelle Bridges Formulated by Blackmores range in a fresh, fun and unexpected way. The campaign, created by our agency The Monkeys, delivers a simple launch retail message, with a twist.”
The TV ad is part of a broader campaign which includes outdoor shopperlites, online video pre-rolls, display, search and social content, including weekly exercise videos.
It is further supported by the Blackmores website.
Credits:
- Creative Agency: The Monkeys
- Client: Blackmores
- Group Marketing Manager: Carmen Coulter
- Senior Product Manager: Angie Laxton
- Production Company: MO&Co.
- Director: Simon MacRae
- Producer: Alex Mooney
- Media buying: MEC
- Digital media buying and Implementation: Lighthouse8
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Another stoner ad “win” for The Monkeys.
Love it.
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Isn’t that the theme music of the Checkout at the end?
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I remember when the Monkeys were a creative force to be reckoned with. Maybe sobriety doesn’t suit them?
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I think this is brilliant
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Careful Michelle, you’re heading towards Eddie Everywhere and Tom Waterhouse territory. There is such as thing as too much exposure.
Good for her and Blackmores though. Decent ad. If people are dumb enough to buy this wildly overpriced and questionably efficacious rubbish, then they’re right there to cash in.
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Doesn’t it make you wish that vitamin supplements did something more than give you expensive urine?
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Hmm, Michelle Bridges products in supermarkets…how can we be creative with that? I mean really think out of the box. Oh, I know, let’s actually film Michelle Bridges doing stuff in supermarkets. Genius. Who said Aussies can’t be lateral thinkers?
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