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Blackmores unveil first campaign from The Monkeys featuring Michelle Bridges

Blackmores has created a new supplement with Michelle Bridges and is promoting it with a new ad showing The Biggest Loser trainer working out in a supermarket.

The campaign is the first work from newly appointed agency The Monkeys, which won the account at the end of last year following a pitch process. It promotes the Michelle Bridges supplements, including the chia organic linseed breakfast sprinkle.

Blackmores senior product manager Angie Laxton said: “We wanted to raise awareness of our Michelle Bridges Formulated by Blackmores range in a fresh, fun and unexpected way. The campaign, created by our agency The Monkeys, delivers a simple launch retail message, with a twist.”

The TV ad is part of a broader campaign which includes outdoor shopperlites, online video pre-rolls, display, search and social content, including weekly exercise videos.

It is further supported by the Blackmores website.

Credits:

  •  Creative Agency: The Monkeys
  • Client: Blackmores
  • Group Marketing Manager: Carmen Coulter
  • Senior Product Manager: Angie Laxton
  • Production Company:  MO&Co.
  • Director: Simon MacRae
  • Producer: Alex Mooney
  • Media buying: MEC
  • Digital media buying and Implementation: Lighthouse8
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