Blackmores unveil first campaign from The Monkeys featuring Michelle Bridges

Blackmores has created a new supplement with Michelle Bridges and is promoting it with a new ad showing The Biggest Loser trainer working out in a supermarket.

The campaign is the first work from newly appointed agency The Monkeys, which won the account at the end of last year following a pitch process. It promotes the Michelle Bridges supplements, including the chia organic linseed breakfast sprinkle.

Blackmores senior product manager Angie Laxton said: “We wanted to raise awareness of our Michelle Bridges Formulated by Blackmores range in a fresh, fun and unexpected way. The campaign, created by our agency The Monkeys, delivers a simple launch retail message, with a twist.”

The TV ad is part of a broader campaign which includes outdoor shopperlites, online video pre-rolls, display, search and social content, including weekly exercise videos.

It is further supported by the Blackmores website.


  •  Creative Agency: The Monkeys
  • Client: Blackmores
  • Group Marketing Manager: Carmen Coulter
  • Senior Product Manager: Angie Laxton
  • Production Company:  MO&Co.
  • Director: Simon MacRae
  • Producer: Alex Mooney
  • Media buying: MEC
  • Digital media buying and Implementation: Lighthouse8

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.