Bluebet positions itself as the true blue Aussie bookie in new ads

Betting company Bluebet has released a new campaign that highlights Australian inventions via Sydney creative agency JimJam Ideas.

One of the 60-second spots ‘The Aussie Way’ is already on the air, with the second ‘Aussies Love to Multi’ set to air this week.

‘The Aussie Way’ spot can be seen below:

In the spot set in a pub, actor Ben Mingay goes through some Australian inventions such as the Hills Hoist, Wi-Fi and One Day cricket matches.

The second spot is set at a bowling club, which celebrates “multis” in Australia, from its “multiculturalness” to Australia’s three vaccination brands.

Bluebet’s CEO Bill Richmond said: “‘Australia gets the raw end of the deal when it comes to our global reputation for invention. So, we had a crack at dispelling that furphy and the evidence speaks for itself.

“We even take it further and prove Aussies are handy multitaskers as well with the ability to use a wine cask as a pillow and that we’re all proficient in AFL, NRL and racing speak.”

The campaign coincides with BlueBet’s premium Channel Seven metro news sponsorship throughout the weeks of the AFL finals and Spring Racing Carnival.

The campaign will be on both radio and TV, airing across regional and metro free-to-air, as well as on subscription television.


Creative Agency – JimJam Ideas
Executive Creative Director – Charlie Cook
Account Director – Alana Fechner

Account executive – Amanda Johns
Writer – Charlie Cook
Writer – Tim Leckie
Writer – Andrew Crocker
Art director – Paul Carpenter
Production Company – Humble Productions
Director: Nick Robertson
DP: Ben Shirley ACS
Executive Producer: Brynn Fulcher
Creative Director: Duncan Shields
Producer: Helen Morahan
Production Manager: Elena Arena
Production Coordinator: Pamela Obeid
1st AD: Toby Churchill-Brown
Art Director: Quentin Tetz
Wardrobe Stylist: Louise Spargo
Grip: Dave Griffiths
Gaffer: Simon Walsh
Sound recordist: Patrick Mullins
Hair and Makeup: Tracy Terashima
Editor: Mark Parry
Sound Mix & Design: Matt Sladen
Colourist: Marcus Timpson
Casting: Chicken & Chips

Media: Frontier Australia


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