BMF appointed as Nova’s ad agency
DMG’s new marketing director Tony Thomas has appointed BMF as creative agency for its flagship radio network Nova.
Among the most recent previous work for the station was Happy Soldiers’ teddy-in-the-blender ad, which was pulled two months ago after viewers wrongly thought it was a dog. However, there is no suggestion that the appointment of BMF was a reaction to that.
Thomas said: “Iʼm excited that we will be working with BMF as our new creative partner. They understand the future direction we are taking Nova, and showed great passion in how we will get there. We have already started working together on some big projects for 2011.”
BMFʼs CEO, Jeremy Nicholas said: “Nova is a great brand with a fantastic creative pedigree and a big vision for the future. Weʼve had a blast working with the Nova team so far and we are looking forward to partnering with them to make 2011 a fantastic year for the business.”
This year has seen Lachlan Murdoch take a 50% ownership stake in the network, and the replacement of the Vega network with Classic Rock.
Since Thomas arrived, DMG has also replaced its media agency, moving its business from Mediacom to UM.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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After an initial burst of success Nova rates behind Austereo’s Today network in every capital city.
Exactly a year ago DMG were telling us that in Sydney the new breakfast show would set the ratings on fire.
Six months later they were saying that their new “Stopless” music would improve the ratings.
Now words like “great passion” and “big vision” are used.
Improve the product and the listeners will come.
Appoint new creative partners who use a lot of adjectives and the ratings stay the same.
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DMG is DMG is DMG – the more they change, the more things stay the same …
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Vega started broadcasting five years ago and first pulled in a rating of 1.8%. In five years they have changed the product to Classic Rock and used various marketing techniques to now pull a staggering 2.8%.
It is difficult being an ad agency for a product no one wants.
How do you sell a radio station without announcers playing the same 300 songs over and over again?
How do you sell asbestos?
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ask james hardie lol
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would you like a tissue?
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A whole carton.
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More focus group generated rubbish? Where’s Rod Muir when you need him?
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Get a hobby Real Image that makes you happy. You sound like a sad and lonely person. You might then spare us from your inane and irrelevant commentary on everything.
Do you find people look over your shoulder when you talk to them?
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No. I find they generally listen. This morning I was talking to two strangers while I waited for my coffee.
That’s twice Classic Rock’s cumulative audience.
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seems you’ve hit a nerve there Real Image…I think you’re right on the money….DMG is Austreo is DMG is Austereo anyway…
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