BMF behind Fashion Targets Breast Cancer campaign

National Breast Cancer Foundation, which this week awarded its PR account to PPR, has launched the 2011 Fashion Targets Breast Cancer campaign featuring Jodhi Meares, Erika Heynatz, Gail Elliot, Anneliese Seubert and TV presenter Zoe Naylor. 

The campaign aims for people to purchase black and white fashion items to raise money for breast cancer research.

The collection can be viewed at, on the organisation’s Facebook page or on Twitter.

Devised by BMF, the campaign was photographed by Hugh Stewart and Justin Ridler.


Agency: BMF
Production Agency: The Artist Group
Photographer: Hugh Stewart (Group portrait & Group DPS)
Justin Ridler (FTBC ambassadors)
Digital Execution: BMF
Client: FTBC


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