BMF joins Turo Australia’s agency roster
BMF has picked up the creative duties for Turo ahead of the peer-to-peer car sharing market place’s launch into the Australian market.
The creative agency will join Sling & Stone, who were handed local PR duties for the platform earlier this month.
The partnership will see BMF responsible for developing Turo’s brand marketing activities and growing the platform’s awareness in Australia as the business expands nationally.
Tim Rossanis, managing director, Turo Australia, said: “As the largest car sharing marketplace in the world, we’re incredibly excited to provide Australians with the opportunity to build a business on Turo. Our vision is for guests to come to Turo for a car to match any occasion and BMF is the perfect creative partner to help us drive home that message. After years of lockdowns and La Nina, this summer will be full of people enjoying the special travel experiences that Australia has to offer, and if there’s a day for it, we have a car for it.”
Steve McArdle, CEO, BMF, added: “The car rental market has been crying out for a disruptor since forever, and Turo is it. They’ve got cars you can’t wait to get behind the wheel of and a leading experience that saves you enormous amounts of time and money. Couple that with a marketing team full of high energy creative wizards who demand interesting work, and you’ve got one excited agency.”
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