Sling & Stone picks up PR for Turo ahead of Australian launch
Global car sharing marketplace Turo has appointed Sling & Stone as its Australian agency of record ahead of its upcoming local launch, Mumbrella can reveal.
The peer-to-peer car sharing platform is already expands into the region after successfully launching in the UK, USA and Canada, making transportation for convenient, accessible, economical and fun by allowing hosts to share their personal vehicles on the platform.
Tim Rossanis, managing director of Turo Australia, said: “We’re excited to provide local hosts with an entrepreneurial opportunity to supplement their income, while helping to meet the increasing demand from both Aussies and international visitors around the country. Turo plans to put the 20 million registered cars in Australia to better use and expand access for local car owners to a global network of guests. Sling & Stone’s agility working with startups and expertise working with large consumer brands founded in the US made them the right partner for us.”
Vuki Vujasinovic, founder and CEO of Sling & Stone, added: “Sling & Stone was created specifically to help ambitious brands that are shaping the future of how we live, work, and play. Turo is doing just that, and we’re honoured to have the responsibility of bringing this much-loved product to Australian shores.
“Turo is here to bring back the sense of adventure that has been historically associated with road trips, long weekends, and holidays in Australia. Anyone who has tried to rent a car recently knows the uninspiring experience and outright hassle it is. Turo will change that and we’re excited to help Aussies find their perfect drive.”
Turo is the latest tech addition to Sling & Stone’s client roster, which also includes women’s health tech Evie, AI solution Dataiku, HR platform HiBob and sustainability management solution Equilibrium.
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