BMF launches first campaign with a2 Milk Company

The a2 Milk Company has launched a new brand platform in what is its first campaign with BMF.

The creative agency’s first work since winning the account centres around a2 Milk’s ‘Only a2 Will Do’ platform through the ‘Tough Tummies’ campaign, which “celebrates a2 Milk’s natural absence of the A1 protein found in most conventional milk”.

“Milk drinkers who have sensitive stomachs, may reduce or stop drinking milk altogether to free themselves of discomfort. But a2 Milk is real milk from carefully selected cows that naturally produce only the A2 protein and no A1,” The a2 Milk Company CMO, Edith Bailey, said.