BMF launches production studio to service Aldi, ‘We’re not shutting out production companies’

bmf logoAd agency BMF has opened its own production house.

BMF Studios has been set up to service discount retailer Aldi, but could eventually service other clients – and other agencies – according to BMF boss Jeremy Nicholas.

The 1200m2 studio will be located in Sydney’s Chippendale, staffed by full-time by photographers, producers and assistants and be open from September. Work will focus primarily on the production of Aldi catalogues.

The agency is currently looking to hire staff for the new venture, with eight job ads posted on Mumbrella today.

“If another agency wants to rent the space, that would be open to negotiation further down the track. But the idea is to service Aldi to begin with,” said Nicholas.

“As an agency, we’re asked to produce more and more content, quickly and effectively, much like a publisher. This is about us producing our own work – but it’s not a move to shut out production companies,” he said.

BMF has worked with Aldi since 2002.

Nicholas added: “BMF Studios gives the agency the capability to produce video and photographic content for clients at scale and cost, while also providing the great quality work they expect from BMF.”


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