Dr Mumbo

BMF: That’s enough about rabbits, let’s talk about lamb

Dr Mumbo loves the cheeky dig at BWM’s BigPond rabbits ad featured in Meat & Livestock Australia’s Mother’s Day Lamb commercial.  

The ad – created by BMF – features a teacher telling a class: “That’s quite enough about rabbits…”

Since the first hit ad featuring Patrick and Daniel’s tale of how the Great Wall of China was built to keep out the rabbits, Dr Mumbo BWM has made nearly 17,000 follow-ups which Big Pond plans to release at regular intervals throughout the 21st Century. Or that’s how it feels, anyway.

The new lamb ad – which starts to air from next Tuesday – features spokesman Sam Kekovich playing his own nephew extolling the virtues of lamb to his classmates.


Executive Creative Director: Warren Brown
Copy Writer: Dennis Koutoulogenis
Art Director: Jake Rusznyak
GAD / Acc Director / Acc Manager: David Flanagan / Alison Tilling / Louise Mawer
Agency Producer: Louise Hodgson
Director: Simon MacRae
Producer: Alex Mooney
Production Company: Orange Whip Films
Editor: Dan Mitchell @ MRPPP
Post Production Company: MRPPP
Sound Engineer: Paul Taylor at Sound Reservoir
Strategic Planner: Gerry Cyron
Client: Meat & Livestock Australia – David Thomason, Andrew Cox, Janice Byrnes, Tiana Diep
Media Agency: Universal McCann
Art Buyer: Basir Salleh
Print Producers: Dominic Ardino & Clinton Bell


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