BMF’s Jay De Leon joins New Republique

BMF’s digital projects director Jay De Leon has joined digital creative agency New Republique as head of delivery.

The announcement: 

SYDNEY, 29 NOVEMBER — Independent creative agency New Republique has bolstered its ranks with the appointment of Jay De Leon as Head of Delivery. Jay has joined the agency from BMF where he was Digital Projects Director.

Jay comes on board following a thorough executive search and his role at New Republique is a hybrid for the agency, straddling both account service and production. He will also take charge of New Republique’s fast-growing digital product-maintenance function.

New Republique founder Nima Yassini said: “It’s been a busy few months where all the hard work that’s gone in to defining our offering has started to pay off in the form of innovative work. We’re especially proud of Pango, the social-learning platform we created with University of Western Sydney. It’s the type of ongoing digital work that seems to resonate with many clients and has helped us achieve 35% organic revenue growth over the past year. All of which means we’re able to hire great people like Jay to help keep up the momentum.”

Jay added: “BMF was a fantastic learning experience for me, but the opportunity to be more involved with strategy and be closer to clients, was too attractive to turn down. I was also impressed with the ‘lights-always-on’ thinking that underpins New Republique’s approach to the digital work they put out.”

Meanwhile the agency has also added to its project management team, with the appointment of Stephen Brown as a Junior Project Manager.

Founded in 2010, New Republique is an independent creative agency for the digital age. Clients include financial services company Australian Unity, online retailer Roses Only, Sandhurst Fine Foods, and UWS.

Source: press release



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