Bob Mackintosh set to depart R/GA as regional ECD vice president
R/GA’s regional VP ECD, Bob Mackintosh, is set to depart the agency at the end of the month to “take time out from the industry”.
Mackintosh joined R/GA in as a freelance ECD in Shanghai in February 2017. Three months later he was promoted to VP ECD for APAC.
R/GA Global CEO, Sean Lyons, said in a statement: “Bob has built and led our creative leadership in the region and done so with wit and grace.
“We’re sad to see Bob go and more than a little bit envious of his plans, but he’s leaving the creative teams and work in very capable hands.”
Bob Greenberg, founder of R/GA, added: “Fearlessness and curiosity are two of the qualities that we most cherish in our people, and stepping away from a job you love into the great unknown takes both. It’s a rare opportunity that Bob has seized, and he leaves with everyone’s best wishes and an inkling that, as is often the case at R/GA, our paths may converge again in the future.”
In a statement to Mumbrella, Mackintosh said: “When I first shared my news with Bob, he kept referring to it as a sabbatical. Not only do I take this as a massive compliment, I might need to remind him of it when I return this time next year, cash strapped and desperate for work. But for now, the world is calling, and a year with my family doing the things we love, awaits.”
A search is underway for Mackintosh’s replacement.
Prior to joining R/GA, Mackintosh was Host Sydney’s executive creative director for more than three years. His departure from the agency brought his 11-year relationship with the agency to an end.
One year later Host Sydney merged with Havas to become Host/Havas.
In Aril last year R/GA Sydney won the creative account for Wine Australia while in March last year they created its first work for the NRL.
This just wont do.
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