Bold Media wins MullenLowe APAC and expands into Singapore

Media and marketing public relations agency, Bold Media, has added MullenLowe APAC to its portfolio.

The appointment expands on its existing relationship with MullenLowe Profero.

The Bold Media team: Oliver Budgen, Toby Hemming, Emilie Sharp and Tristan Tobin

Bold Media will conduct media relations, content creation and communication strategies for MullenLowe APAC.

Following the new win, the agency will also be opening its doors in Singapore and expanding its advertising, media, adtech and technology remits.

The agency has also picked up two new clients in Asia, Blis and Inskin.

Oliver Budgen, a former account manager at Mutant Communications, is set to lead the Singapore office as head of Asia.

Emilie Sharp has also been appointed to the Sydney office as account executive.

Toby Hemming, Bold Media’s managing director, said in a statement: “Since founding Bold in 2012, it’s great to see the business growing through the dedication and hard work of our close-knit team. We pride ourselves on helping the region’s most ambitious companies drive revenue through reputation, and this expansion is a product of that successful vision.”

Wayne Arnold, global CEO at MullenLowe Profero, said: “Bold have been an important partner to MullenLowe Profero in APAC for over five years. They have consistently achieved great results, delivering insight and expertise that has proved invaluable for our business growth and ongoing success.”


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