Bond University appoints MEC and Sapient Nitro as its media and creative agencies

Bond University has become the latest university to shake up with agency relationships appointing MEC and Sapient Nitro as its media and creative agencies, Mumbrella can reveal.

The move sees Bond join a growing list of universities that have changed or appointed agencies in anticipation of the federal government’s proposals for the deregulation of the university sector, which is currently stalled in the Senate.

“We are confident both MEC and Sapient Nitro have the right combination of people, strategic approach and creativity to help us create meaningful connections with students and demonstrate what makes Bond such a remarkable university,” said Maria Egan communications manager bond university. 

The appointment comes after Swinburne appointed Initiative and Macquarie University appointed 303Lowe as their agencies of record back in April, while Deakin University appears to still be pitching its media almost a year after the pitch was originally called.

UM Brisbane is understood to have previously held the Bond University media account.

Nic Christensen 

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

topics MEC Sapient Nitro UM

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Comments: 3

JG 7 Jul 15

Swineburne?

A hereto unforeseen consequence of climate change resulting in porcine melanoma?

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Nic Christensen 8 Jul 15

Hi JG,

Now corrected. Thanks for flagging.

Cheers

Nic – Mumbrella

Allen Stevenson 8 Jul 15

deakin is with mediacom melb

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