Bonds: PR by legal letter
Dr Mumbo certainly has to commend Bonds for their, shall we say, individualistic approach to public relations.
Earlier this month the retailer took the somewhat unAussie approach of deciding that the new face of the brand would be American.
On Bonds behalf, PR agency The Arc Factory sent out a press release announcing: “Elvis Presley’s granddaughter, model and actress, Riley Keough, will be the new face of Bonds.”
They also helpfully provided a couple of photographs.
Speak loudly, and carry a big gun.
I loathe the silly Bonds ads! Why do girls in lingerie have to dance around like idiots?!
Pat Rafter doesn’t in his Bond ad nor do any of the other mens Bonds ad.
So over Bonds in every way possible.
PR fail. On so many levels.