Bonds releases ‘Unplugged’ album for its period underwear with Aussie artists

Bonds has released one if its final campaigns from Leo Burnett, bringing on board musicians G Flip, Ali Barter, Alice Skye, Montaigne, Georgia Maq and Kira Puru to sing about the empowerment and security of its leak-proof period underwear.

Last month, Bonds named Special Group as its creative agency of record following a pitch process that incumbents Leo Burnett and Clemenger BBDO Melbourne were involved in.

G Flip’s track, ‘Unapologetic’, debuted on Triple J this week. The songs from all the artists have formed a bespoke, short, acoustic-style album ‘Unplugged’, a reference to how people can now experience periods ‘unplugged’.