BOTW: Announcing The AI Upfronts; Has Elon gone after Substack?; SCA falls below $200m

Welcome to an Easter edition of Best of the Week, written on Friday afternoon and Saturday morning in a 13th floor hotel room overlooking Sydney’s Railway Square (hit me up if you want to catch up – I’m in town for the next couple of weeks).
Happy Draw A Picture of a Bird Day.

Today’s topics: Why you shouldn’t place your bets on a single platform; SCA’s market cap hits a new low, and the AI Upfronts.
Ready for a weekend maths quiz? Try putting these numbers into an equation…
According to this story https://mashable.com/article/elon-musk-matt-taibbi-breakup-substack-twitter-feud, Elon blocked Twitter on Substack because Substack launched Notes, which is similar to Twitter. It seems Elon hasn’t reached rock bottom childishness yet….
With the improvements in advertising due to AI, we see advertising get more and more targeted. The early platforms that nail this will have an advantage, but eventually it will even out. The interesting part will be how companies can cut through to get the attention from the person who now has a feed full of perfectly curated advertising.
Probably not much help now, but if you’re setting up 2FA in future I suggest using Authy instead of Google Authenticator. Authy centrally backs-up your 2FA profiles. You can install their app on both mobile and desktop, then log into your Authy account from either to have all your 2FA codes available.