BotW: Can Molloy win over Sydneysiders from 700km away?; TikTok boom; Iger re-enters Disney’s Who-niverse
Welcome to Best of the Week, mostly written on Friday afternoon, and completed on a beautiful Saturday at Sisters Beach, Tasmania, after an early morning for the underwhelming England vs USA World Cup match.
SBS has been doing some big numbers in the soccer, particularly via streaming. The metro audience of 439,000 for Argentina-Saudi Arabia was overtaken by the video-on-demand audience of 632,000. I wonder whether the existence of a free stream has attracted the attention of global soccer fans with a VPN.
Today: TikTok’s huge local revenues; A Melburnian for Sydney radio, again; Why the Disney ructions matter; and the Friendly Jordies firebombing.
Happy Small Business Saturday. Today’s writing soundtrack: David Bowie – Divine Symmetry.
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Unmade Substack
Unmade Substack
Hi Tim.
I note that you have reported that “The metro audience of 439,000 for Argentina-Saudi Arabia was overtaken by the video-on-demand audience of 632,000”.
Can you please do some rummaging around to:
* Find out what SBS’ National audience was
* Find out what is meant by “audience” when referring to SBS’ Video-On-Demand’ means
First, comparing National to Metro is not fair play. Metro reports on 17.8m in a country of 25.9m. Metro population is around 69%. Coincidentally 439k is around 69% as well.
Second, what does the 632k VOD mean? Is it the average audience across the game like the way TV audiences are calculated? If you logged in and just watched a few minutes are you counted the same as someone who watched the entire game/broadcast?
Third … I still think it is a bloody good result for SBS!!!
Cheers.
Grono.